There's a LOT of information out there on this topic, and a s-load of debate. There are some very smart people on the subject as well who can comment (I'm not one of them). However, it seems to me the overall trends are the following:
1. OEMs are recommending lower viscosity oils in new cars. I believe this is due to a trend towards smaller tolerances in OEM products as a result of better machine tools which are more precise.
2. Oils are improving. A better oil can lubricate well while being of a lower viscosity at the same time.
3. Shift towards better fuel economy. Lower viscosity oils help to improve fuel consumption.
Given the above, I'm using more 10/30 or even 5/30 oils now than I did 20 years ago (10/40 or even 20/50 back then). I'm not looking for better fuel economy, I'm driving more modern machinery now and pouring in a better oil than 20 years ago....at least that's my assumption.
I don't know nothin' really, just guessing here.