[Cliff Beer]

My experience has been that most wealthy people become wealthy because they are highly sensitive to price and learned quickly and efficiently how to leverage price differentials in some way (adding technology, smarts/people, relationships, etc.). To suggest that product superiority surpasses price considerations is simply not credible, regardless of who is the buyer - ultra-wealthy or regular joe. Even products like a Picasso or a Ferrari 250GT SWB which regularly sell for $10MM or more have a highly sensitive price based upon condition/quality, availability, etc.