I had been going to the BRIC (now the Kohler Int Challenge w/ BR) for years and it was the highlight of the summer when I lived in Wisconsin.
If you guys go, you HAVE to stay at Siebkens. That is THE center of it all that weekend when downtown. The food/music is there. The Road and Track Concours basically goes around the perimeter of Siebkens. You know, I thought for some reason that they had torn it down though. Maybe they built a new one?? Check and see but if they have availability GO THERE.
On a side note, I had been going there for years (for the cars) with my Ferrari group. My old band (funk/R&B) actually got booked there in 2004 to play the BRIC on Saturday night (someone had referenced the band before). If you were there at Siebkens that night, I was the singer. ;-)
I will probably be flying back for it again this year. Although I may just come back for the National Ferrari Club of America meet which will also be held at Road America this summer.
My two cents?? I live in the Bay Area now and have done the whole Monterey weekend thing a few times now (Pebble, Italian Concorso, etc.) and I have to say that the weekend of the BRIC beats them ALL as far as the experience. For those who have not been there yet, you are in for a TREAT.