Unfortunately I switched on half way through the programme too. However, a number of people saw it in the office and said that it was mainly looking at the interior as the car was just a mock-up.
Apparently it has some "cool stuff" on it like the rear deck that opens at the touch of a switch and a petrol filler that also emerges at the touch of a button.
Word is that you have next to no chance of getting won as they are going to produce so few of them - and asking price around $150k (but will change hands for much higher prices than this).