I'm not much of a watch guy either. I've always had a watch, but they've been practical "working man" watches that I wear full time and abuse. The one I have now has been everywhere with me - learned to fly with it, learned to race, fishing, boating, working on stuff, swimming, running, etc - I never leave home with out it and there isn't anything I won't do while wearing it. And it still keeps perfect time.
I probably wouldn't get on too well with one of these high end watches. Having a watch that is worth more than the car I'm racing would be tough to justify but I suppose that could be fixed with a more expensive car! Not to say I don't appreciate some of the high end watches, some of them look nice, but I think they'd be a bit impractical for my use and abuse.