I'd love to see this go to court. It'd be great to see Ford's lawyer asked which he'd prefer, and see how well (s)he can lie.Ford sues Ferrari over the use on the F-150 name. Apparently the truck is not fast enough to compete in F-1.
I'd love to see this go to court. It'd be great to see Ford's lawyer asked which he'd prefer, and see how well (s)he can lie.
This has to be a publicity stunt, although IMO it just makes Ford look *really* stupid.
Actually,
I would bet Ford really does not want to hassle Ferrari, but if you do not defend a trademark, you risk losing it as Ford almost did with the "Cobra" name. If you allow a trademark to be used in your industry and do not take action, it can be seen as abandonment and nest thing you know, you no longer own the trademark!
war already finished and name for the new red will be f-150th Italia.
Definitely nicer, also cause the F-150 was famous to take fire alone very easy.
Yes, I do see that, but what they've said is:
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the F150 in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark,"
I doubt that they could say this with a straight face. I know that it's all part of the game, but IMO this is just not credible.