I heard that there was a design clinic once before they hardened the design so that would have been around 2001 or 2002. A design clinic is an event staged at a hotel in a private showroom where you show selected members of the public (usually owners of cars in the same ballpark) a clay model very finished and then have around it 3 or 4 competitive cars and give them a long questionaire to check boxes like "which nose do you like better?" etc. The questions rework around to being asked again to see if you're just winging it. I went to one for the Jaguar XK8 many years ago. You usualy get paid $25 to $50 and get some snacks (whoopie!). I think that design clinic is where they decided they had to go back and re-do the nose of the car to be more traditional but am not sure. Does anyone know if they had the clinic and if the results were written up in a report?
I think Ford never mentioned it because they might be embarrassed they were working in a wrong direction and had to go back and start over in one area.
Movie companies do this all the time, showing rough cut previews a few months before the filmis released, one time I went to one of those and the main actor, Alex Baldwin, was outside the door waiting for opinions and I had to tell him I didn't believe him cast as a Hispanic...
I think Ford never mentioned it because they might be embarrassed they were working in a wrong direction and had to go back and start over in one area.
Movie companies do this all the time, showing rough cut previews a few months before the filmis released, one time I went to one of those and the main actor, Alex Baldwin, was outside the door waiting for opinions and I had to tell him I didn't believe him cast as a Hispanic...