I've had a few drinks, but here goes...
The kit car industry is still in a relative fragile state since the recession. Hell, it's just a difficult business to be in. Anyways, Fran's cars cater more toward a group of people that are willing to pay for quality up front. Manufacturers like FFR caters towards a generally cheaper builder, someone that is willing to put in thousands of hours of work into hanging doors, doing bodywork, fixing frame issues, etc.
It seems as though the people that have been in this thread are primarily a younger crowd (like myself) that are big dreamers. I'm not saying any of you can't afford the Apex, I'm saying that my generation is more talk than walk. Lots of people are willing to say all day long that they would "totally buy" a car based on the way it looks and the printed numbers online.
What I'm saying is, upcoming cars like the GT-R, HT2, SLC/LM, the LMP and LMP2 are geared more towards people who are actually willing to walk the walk. It seems like all my Internet "friends" have cars that'll hit 60 in 2.9, do the 'Ring in under 7 minutes, and are made from carbo-tanium biweave fibers.
So either continue to talk the talk, or get a few buyers together and walk the walk. It's the consumer's decision here.