Advertising, Banners, and Support

Ron Earp

Admin
Dear Board,

Before writing about the topic I want to thank all of you for all the support/help/advice you've given me about selling my kit. Man, you guys are fantastic!!! If I had the space I'd take the offer from some of you and have a build team live here and knock this thing out. Alas, I think I have to sell it if possible and the interest his been very high as there are four folks interesting in flying in for a look. Frankly I didn't think it'd stir that much interest in the dead of winter but I don't think it'll last long. I'll still be here with 40s and the forum, of that there is no question.

Speaking of being here, that brings me to our support situation. Now, more than ever, I see many indivduals that are agents or representatives of companies using the board for leads and prospective buyers. This is great, it is one of the functions of the board.

However, my vision of the board would be one that the average user did not have to donate to in order to support it, but one in which it was entirely free to users. Board support would come from the people who receive monetary gain by being here, i.e., folks selling cars, kits, services, or accessories.

I think there is certainly a case for a board like this and to that end I'm considering making some sort of manufactuer support level or accepting advertising in the form of banner ads at the top of the page. There is a large space up there that should be empty in your browser and we could fill it with under 45k banners (meaning they take no time to load) for advertisers. I don't know if I love the idea, but I'm fairly certain I don't like the idea of average folks paying to make this thing work while others make money off of it. I'd rather average joe's pay nothing while those that gain pay a little.

We don't have any real expenses, just the monthly server fee and software that I amorterize over the time we use it. Bandwidth varies and of course fees can to, and most of this is due to downloading pictures. Some of you are more liberal posters of pictures than others, thus some users essentially cause more bandwidth usage than others. By and large though, with only a few exceptions, these people are supporters of the forum.

We will have some other expenses coming though. Our software, UBB.threads from Infopop, has taken a turn to become a big package called "eve" that encompasses a lot of Enterprise type bundled features and complete website management. In short, it seems to me a turn for the worst although I need to investigate it some more. We've used various verions of UBB.threads since 2001, but I'm not sure we'll continue with it. Anyhow, I'm on the lookout for other software such as you might find on more "featured" sites, which in turn will cost a little cash although not that much.

So, in short I suppose I'm airing this for comments. Comments like "No, I hate advertisments" really aren't that helpful because if we do advertising it'll be different from pop ups and big banners you are used to. You agree that this forum is different from others, the signal to noise is much higher here than other car forums I'm told my many of you, and I'll promise you the advertising experience, if we do it, will be different too. But, comments and constructive guidence is helpful and would be appreciated.
Ron
 
Hi Ron
If you mean the space at the top of the page to the right of the GT40s.com hyperlink, I think you a re right in maybe filling it with 'small' hyperlinks to other sites for a small consideration. Maybe it goes hand in hand with the manufacturers sections? So if you contribute you get a weblink at the top of the page, and a section (if you want - some contributors probably won't want a section, just the advert). I wouldn't get too hung up on this. As you said the signal to noise is good, and there are plenty of other people here who feel the same, and I for one am happy to make a relatively small contribution to keep it that way.
 
Ron,
Club Cobra forum has been doing it for years and it hasn't change a thing as far as enjoying the board. If anything it makes it easier for those looking for a specific company and products. I think it's a great idea to have banners from these companies. I can't think of a cheaper way for a company to advertise directly to their market. All any business has to do is look at the number of members and guest to see it's a gold mine.
I say go for it. It's a win, win situation.

Hersh /ubbthreads/images/graemlins/smile.gif

PS... Ron, you may want to add a pole to this thread.
 

Tim Kay

Lifetime Supporter
Hershal,

I love ya buddy and with all due respect, if you want to see advertising then absolutely visit ‘Club Cobra’ /ubbthreads/images/graemlins/crazy.gif The main reason I can’t stand that site is all the advertising. GT40s.com is the easiest site to navigate and most enjoyable to read because of it’s format. I love it the way it is, IMO.

With that said, I don’t mind change at all. If Ron has a some format in mind please forward a link so we can check it out. Maybe it can be done and not be a billboard of sorts. With the internet being a plethora of information it is very refreshing to be on GT40s.com without solicited or agenda biased information.

It’s great that people can come here as “newbies”, as I did, and enjoy the discussions and information and take with them what they want at no cost. As we get involved we find that the discussions and information are actually worth something, as I have. I for one would be happy to contribute to cost. Take a poll.
 
Advertising is like nudity...ok if done tastefully and
in modest amounts...

IMHO if advertising is allowed, it should be restricted
to GT40 makers and those that actively support GT40s.

MikeD
 

Ron Earp

Admin
It would be very restricted to just GT40 stuff. And, tasteful, as as mentioned non-obtrusive. Club Cobra is okay, but I think it is a more advertising than I would like. The site will still be unbiased and may even become more so since it'll be well known who is selling what.
 

Ron Earp

Admin
Not sure what you mean. I assume if they are a known quantity, that is someone on the board knows of them, and they pay the price, they are legit.

Maybe this would answer your question: Would I accept advertising from Surperformance for a $50k GT40, right now? No, I would not. Because there is so much hype and talk about it I don't think that'd be smart.

ERA? Yes. RF? Yes. George Cochran? No. GT Supercars in OH? No. MDA? Yes. Tornado? Yes. CAV? Not sure, don't know the story since I didn't follow it lately. Superformance Cobras/Daytonas? Yes. GT40 Australia? Yes. Known engine builders? Yes.

I think it is going to have to be subjective. I'd feel horrible if someone was taken by an advertiser on the site, so I think it would be safe to say we'd not take advertising from folks that I didn't check out first by consulting sources on the board.

Ron
 
Ron

Your last post sounds good in theory, but in the past two years alone, GTD has gone, and CAV has reinvented itself into a much smaller outfit under new ownership. I'm sure this forum would happily have taken advertising from both of those companies before things went bang.

I don't think we've seen a finished MDA yet, however much hype we've heard about it (where is JP?). That's no reflection on MDA, but it shows how difficult it is to legislate on whose advertising you can/cannot accept (ie why MDA but not Superformance?). In my book, take what advertising you can but don't endorse any advertiser. You already have a 'Consumer Watch' forum to discuss manufacturer/vendor issues/concerns.

My two cents.

Rob
 

Ron Earp

Admin
Well, good points but it is about the best we could do I assume. I mean, I can't very well have the SEC investigate them before taking $100 from them. Seriously, I doubt that the smaller outfits would advertise anyhow - they don't pay $20 for a basic forum support membership as a user, I doubt they'll pay more for a banner.

I imagine when the smoke clears we'll see offers from a few companies but that would be it.
 

Tim Kay

Lifetime Supporter
[ QUOTE ]
I don't think we've seen a finished MDA yet, however much hype we've heard about it (where is JP?). That's no reflection on MDA, but it shows how difficult it is to legislate on whose advertising you can/cannot accept (ie why MDA but not Superformance?).

[/ QUOTE ]

Therein lays controversy. We have better things to read on this forum than to waste time mitigating advertising /ubbthreads/images/graemlins/blush.gif

[ QUOTE ]
Seriously, I doubt that the smaller outfits would advertise anyhow - they don't pay $20 for a basic forum support membership as a user, I doubt they'll pay more for a banner

[/ QUOTE ]

Correct, and don't we already support and accept the main GT40 builders who are willing to chip in. Those are the ones we respect and enjoy their participation here because of their commitment to this particular segment of historic cars. It appears to me those same companies have, in effect, earned their acceptance and respect through their contributions. And that's not just in the form of monetary donations but also taking their valuable time and generously offering their professional help as well.

The thing that sets this forum apart from all the rest is that everyone here has a deep appreciation for the subject at hand. I personally have had no experience with anyone here where the focus was profit oriented. The best advertising, I believe, is the forum members sharing their experiences. After all, we all tend to go down the same road with the same car just at different stages in time.

Bottom line for me is, none of us really have to go far to find what we are looking for. Advertising is everywhere around us. This forum has been a pretty safe haven from all that.

I’m getting off my soap box now /ubbthreads/images/graemlins/grin.gif
 
Aren't the manufacturer's who are in the manufacturer section already paying some amount of money? I am not really for more advertising, but I understand the issue. In a perfect world, I would say since those guys already support the forum, give them space at the top with no extra $$$. I'm not sure if I personally would want to go back to those same companies and ask for more money. Then again, if not them, then us. A dilemma.

What percentage of registered members supports the forum? I know that for myself, the money I have invested to support the forum is worth every penny, and in fact would be worth a greater investment.

To date your handling of the forum has been top-notch, so I have no doubts that if you go down this road it will work as hoped.
 
It seems to me that comparing the cost of belonging to the two GT40 clubs in the UK or any arm of the SAAC makes $20.00 to support the Forum look really cheap. We get more info and direct contact here. I am not knocking any of the clubs - I belong to 4 of them- just trying to give some perspective. I don,t like advertising and would much rather see the board as it is with a few more stars after the members names.
 
I don't care that much for advertisments either but hey, if it keeps this place up and running I'm all for it. Otherwise you make it members only where you only get in with a subscription fee yearly. No Subscription no entry.

Nothing is free anymore but air and I'm starting to wonder about that. /ubbthreads/images/graemlins/grin.gif /ubbthreads/images/graemlins/grin.gif

Hersh /ubbthreads/images/graemlins/smile.gif
 

flatchat(Chris)

Supporter
GT40 Market place --a thread for advertisers--to post their banners,displays,wares etc for us to look at IF we want to--rather than have 'em hit you in the face every time we open this site. /ubbthreads/images/graemlins/tongue.gif
I like this place because it's educational,infomative and entertaining --'specially the banter between the Pommies,Yanks and Ozzies /ubbthreads/images/graemlins/blush.gif /ubbthreads/images/graemlins/grin.gif /ubbthreads/images/graemlins/grin.gif
Just my opinion Good luck
Chris
 

Pete McCluskey.

Lifetime Supporter
Hmmmm. Gt40 marketplace... good idea. Unusual for you Flatchat /ubbthreads/images/graemlins/grin.gif
I reckon we would enjoy it even more if the Poms had a sense of humour. /ubbthreads/images/graemlins/blush.gif /ubbthreads/images/graemlins/grin.gif /ubbthreads/images/graemlins/grin.gif
 

Mark Charlton

GT40s Supporter
Lifetime Supporter
Ron,

When I was searching and learning about buying my Pantera, I came accross a great site that made the process way easier and less scary (www.panteraplace.com) and I was more than happy to contribute to it to keep it going. The same is true here. I don't post here often, as I am not yet a builder, but I am always looking and listening. That is worth more than $20 or so bucks to me. If you need to do the ads to keep this going (and your wife, and your sanity), then do it. You're doing us all a huge service and you must do what you need to do.

I've been to club cobra and I think they have gone too far with the ads. I can tell from the way you've set this site up that that's not likely to happen here, but less is more. I like the idea of adding a products/new products area. Targeted ads from GT40 specialists/suppliers (not wax and generic car covers etc...) would be usefull.

Glad to hear you sold your car. I almost jumped at it until I realized it's right-hand drive. That, and I still haven't figured out if I can get one into Canada yet. Good luck with all of this, and I hope you get the new RF soon!
 
Ron,

Which would be easier for you - continuing to collect voluntary donations from members periodically or rounding up a few advertisers? You're a busy guy...I'd recommend you take the option that is easiest for you.

I have no problems if you go the advertisement route, either in a single banner ad or in a vendor forum as Flatchat suggested, just as long as they're not too intrusive or we don't have to play whack-a-mole with popups. I would imagine the demographics of this forum would cause many advertisers to drool, many of whom wouldn't be car related.
 
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