sainsbury's christmas advert 2014

Stephen Ducker

Supporter
Hi All,

Strange title for a thread on here, but worth a look !

(I'm sure us in the UK will see it several times over Christmas !)

It has just been released to the press & is on youtube. It was filmed near Ipswich in September where there is a permanent replica trench system.

[ame=http://www.youtube.com/watch?v=NWF2JBb1bvM]Sainsbury's OFFICIAL Christmas 2014 Ad - YouTube[/ame]

The 'story behind' & 'making of' clips are on there too, which tie it all together.

[ame=http://www.youtube.com/watch?v=2s1YvnfcFVs]Sainsbury's Christmas - The story behind our Christmas ad - YouTube[/ame]

[ame=http://www.youtube.com/watch?v=Jx3pQWbysmM]Sainsbury's Christmas 2014 - The making of our Christmas ad - YouTube[/ame]

Regards Steve
 

Pat

Supporter
I always wondered if there were any subsequent repercussions to the participants after the photos were published and the higher headquarters became aware of the event.
 
I always wondered if there were any subsequent repercussions to the participants after the photos were published and the higher headquarters became aware of the event.
Amazingly, there weren´t any repercussions.

But on Nov 11 2008 that football match was repeated at the very location between members of the 1st Battalion The Royal Welch and Panzergrenadierbataillon 371 Marienberger Jäger. Before kick-off, just like in 1914 when the Germans had occupied the local brewery, the Germans rolled a barrel of beer over to the Welch.
 
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Keith

Moderator
There has been a flurry of complaints about this advert from over sensitive tree huggers. I think it is a very cool way to get the Christmas message across to a younger generation and depicts an historically correct event. So what if Paul McCartney did it first as the video to support his song, er, I've forgotten! But is is remarkably similar.

Profits from the sale of the chocolate bar will go to The Royal British Legion for the Poppy Appeal. A fitting gesture to the close of the 100th Anniversary of that dreadful conflict.

As an aside, what Marcus says is true in part, but the British Army took a very dim view of the event and threatened a charge of Treason to anyone fraternising with the enemy on any future occasion.

I personally don't think it could have happened again anyway as the full horror of trench warfare had not at that time, yet been realised in those early days of WWI. I am quite sure that the common soldier camaraderie depicted in that first Christmas scene, would have soon been replaced by a sense of hatred for the enemy due to the sheer brutality of the daily struggle to survive. As such, it is a poignant reminder that sometimes, we should draw back from the brink, before it goes too far.

What would have also been painfully apparent was the complete failure of the originally stated objective that "We'll all be home by Christmas."
 

Pete McCluskey.

Lifetime Supporter
Well I hope the "tree huggers" will be ostracised by the public if not the press.
WTF is there to complain about anyway?
 

Keith

Moderator
They say it's 'insensitive' to the memories of the fallen and that the commercialisation of the scene is an insult to the war dead. However, the amount of money raised for the Royal British Legion will be quite significant; money that goes to the welfare of ex servicemen so in effect it benefits living ex and serving soldiers directly. What's not to like?
 
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