I wear my Rolex everyday, I work on cars with it, I do DIY with it, I do everything with it. My last was a Bi-metal Submariner that I owned for 7 years was bought for £2,750, and sold for £3,000 even with it's dings and scratches.
These watches are an investment that can be used every day, much like my guitars. they are played often, gigged often, but retain the majority of their value, or in some cases increase. A good friend of mine bought a Bi-metal Rolex Daytona for £4800 brand new some years ago, and it's now worth over £6,000....